born from the boy group audition “THE FIRST” sponsored by SKY-HI’s newly established company
BMSG in 2021.
Pursuing “Quality First”, “Creative First” and “Artistic
First” with SKY-HI from the audition period , the high quality and the
attitude of struggling together as a companion, not just audition survival, created excitement and praise. Even before his debut,
every time the song produced in the audition program was released, he continued to win the first place in various charts and rankings.
Each of them has high quality and potential for singing, dancing and rap, and at the same time, it has
high musical sensitivity that is exhibited in songwriting, composition and choreograph, and it is gorgeous with the individuality of seven people and seven people. ..

At the same time as the first boy group for BMSG, it is also the first group to bring about change for Japan.
Everyone is the only one, but they continue to take pride and love in being the number one who never forgot to hone themselves,
and that everyone else has the same number one as themselves. This 7-member group
was named “BE: FIRST” by SKY-HI in the final episode of the program because we want them to continue to have respect and to continue to be number one from everyone’s perspective.
But take a great first step towards Japan, Asia, and the world.